From the beginning, it is clear that pragmatism is at the heart of everything this brand does. The company’s goal was to provide people with warmer outerwear and everything else they needed to survive the harsh Canadian winter. When the fashion brand first began, it was still a part of the company known as Metro Sportswear Ltd. The company was founded in Toronto, Canada, by David Reiss. Canada Goose History – Where It OriginatesĬanada Goose has been around since the 1970s. It now serves a more urban customer base let’s find out how it all began. Canada Goose has come a long way from its customer base of dog sledders, forest rangers, and anyone who braved the cold of the far north. As we explore how it started in this article, we’ll find that Canada Goose’s growth aligns with its commitment to its beginning. It is the history of a company that never lost sight of what’s truly important to them. For every success story, several attempts failed.Ĭanada Goose history showcases a case of finding elite status most unexpectedly. However, building a fashion brand usually involves many complications and failures along the way, and you can generally find this when examining Canada Goose history. When Canada Goose first began, it was meant to meet a simple need of protecting you from the weather. This brand was founded in Toronto over six decades ago and served a broader and urban customer base. Ask Anyone Who Knowsâ„¢.It would be quite an understatement to say the Canada Goose has come a long way from its beginning. Tokyo, people wear Canada Goose products because of its reputation for authenticity,īest quality, functionality and iconic style.
From South Pole research facilities and the Canadian High Arctic to the streets of New York City, Stockholm, Milan, Toronto and
For over 50 years the company has been committed to producing the bestĮxtreme weather outerwear in the world. In addition to The Caldwell Partners, national sponsors include Air Canada, Deloitte, The Globe and Mail and National Bank Financial.Ĭanada Goose products have long been used by scientists, explorers and outdoorĮnthusiasts. The Top 40 Under 40, now in its 14th year, is managed by founding sponsor, The Caldwell Partners International. Understanding the needs and challenges of outerwear manufacturing and brand management, Reiss’s passion and commitment to becoming the world’s preeminent “outdoor luxury†brand in the outerwear space has cemented Canada Goose’s place among the most sought after brands around the globe. Having worked in every department of the Toronto-based factory, Reiss took the position of president and CEO in 2001 at the age of 28.
Reiss represents the third generation of family-owned Canada Goose. Reiss also spearheaded the brand’s recently launched Canada Goose Adventure Tours (which offers consumers exclusive, authentic travel adventures led by accomplished experts to a selection of the most spectacular places in the world. Under Reiss’s leadership, the company has developed into one of the fastest growing companies in Canada with 2008 sales up by 20 percent globally. Reiss’s commitment to the environment and Arctic stewardship through his role as chairman of the Polar Bears International organization (also played a significant role in his selection.  Reiss was selected for his contributions to the company’s success over the past 11 years, including his vision to keep the brand authentic by refusing to move its production base from Canada, a strategy that has helped position Canada Goose as a leader in its category. The Top 40 honorees were selected from more than 1,100 nominees by an independent advisory board comprised of 26 business leaders from across Canada (Canada’s Top 40 Under 40â„¢ is a prestigious national award program, which annually honors 40 Canadians in the private, public and not-for-profit sectors under the age of 40. TORONTO (May 5, 2009) – Canada Goose, (the premier global brand of Canadian-made, down-insulated outerwear for extreme climates, today announced that President and CEO Dani Reiss has been selected as one of Canada’s Top 40 Under 40â„¢ for 2008. Get access to everything we publish when youĬANADA GOOSE CEO DANI REISS NAMED ONE OF CANADA’SĮxtreme Climate Outerwear Brand Grows 20 Percent Globally, Remains Canadian Made Under Leadership
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